4 Ways Ecommerce Sites Can Leverage Pinterest to Sell More Products
If you’re not using Pinterest to promote your business, you’re missing out. Pinterest users are actively seeking out ideas and often purchase the products they’ve pinned to their various boards. Perhaps the best part about using Pinterest is that the effects are long-lasting. A user might visit your site long after they originally saved the pin, and people are continually adding to their boards.
Approach Pinterest from a variety of angles to increase your chances of making more sales.
- Brand Awareness
Pinterest is perfect for building up brand awareness no matter what type of business you have. For instance, you might simply use the site to show off the great products you offer. You could give people ideas about using your product, or use the site to become a thought leader in your field. Because pins can spread so quickly, you’ll easily be able to boost your company’s recognition among your target customers.
- Buyable Pins
For those wanting to sell on Pinterest for eCommerce, the site has a feature that allows users to purchase your products directly through the Pinterest site. This is great news for those selling unique goods at impulse-purchase prices. Even if you sell high-priced products, a buyable pin will make it easy for your customers to instantly purchase your goods when they’re ready. The easier it is for a customer to purchase your product, the more sales you’ll get.
- Promoted Pins
If you’re finding that your pins aren’t getting the love you feel they deserve, check out Pinterest’s promoted pins option. This is a form of advertising where you pay a small fee to have Pinterest display your pin on more Pinterest home pages. You’re allowed to target viewers and choose whether you pay by views or clicks to your site. Best of all, promoted pins don’t stand out in a negative way. They look similar to any other pin except for a small note that says “Promoted by Your Company”. With accurate targeting, users may not even realise that a pin is a promoted one.
- Go Beyond Product Promotion
A board that’s simply full of product ideas isn’t very exciting to other Pinterest users. In fact, it will feel a bit too salesy. Instead, think about ways that you can better engage users. For instance, if your company sells decorations for kids’ birthday parties, you could create boards that relate to different party themes. Within the boards, you’d include some of your own products, but you might also include pins to game and food ideas that relate to the theme.
Alternatively, you might have pins that link back to blog posts with a lot of expert ideas. A company that sells blinds, for instance, might write a post about the best way to choose blinds for any home. People pin it for the information, but then get interested in your products.
Learning to sell on Pinterest can take a bit of trial and error, but once you find the techniques that work best for your company, you can easily replicate your success.