Search engine optimization isn’t purely a process of increasing the amount of traffic that lands on your website. It can be used to improve the number of sales you get as well. If you think about it, the majority of people use search engines for research. Let’s say you’re interested in buying a subscription box. It’s likely that one of the first things you will do is look for reviews of the box. If the reviews are favorable, you’ll likely subscribe, but if they’re negative you’ll likely shop elsewhere. This is why focusing on long tail keywords is a vital part of your SEO strategy.
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If you want to increase your sales through long tail SEO, keep reading for a simple three step guide.
1. Keyword Research
The first thing you need to consider are the keywords people search for when they are undecided about whether or not to buy your product. A tool like Suggester can help you to decipher these, but a few of the evident ones include:
- [Company name] reviews
- [Company name] discounts
- [Company name] alternatives
- [Company name] competitors
You can also use Google Suggest Data to see what other keywords people are using. When you have a list, you need to narrow it down so that it contains only those that are relevant. The next thing to do is create a strategy around these keywords.
2. Implement a Strategy
There are two main strategies that you can follow. You can either build landing pages on your website which center on each of the keywords you have chosen, or you can contact other bloggers and ask them to publish articles for you containing your keywords that link back to your website. The first option is the easiest, but it’s wise to use both strategies if you can.
- Run promotions – You can add offer codes to well known coupon sites like Coupons.com and Retail Me Not. These sites will then start to rank for your long tail keywords.
- Give away products – You can give away products to bloggers in exchange for a review. Don’t expect them to go ahead with it, but if they do, you will get some great backlinks in return.
- Donate items to the needy – Again, this is not a failsafe method, but it can help to build some positivity about your company. Microsoft, Treehouse and other large companies have done this before and received write-ups on websites like TechBuzz.
3. Optimize Your Landing Pages for Conversions
Finally, if you have built landing pages for your keywords, you need to optimize them for conversions. This means you need to include a call to action on each page that will encourage people to buy your product or service. Make sure to explain what sets you apart from your competitors and how people will benefit from your product. Provide people with answers to the questions they are asking, and you will see your conversion rate soar.
When working with long tail SEO, you need to stop thinking about getting as much traffic as possible. Instead, consider the keywords that will net you the highest number of conversions and focus on these.