It’s one thing to have a solid web design that promotes a product, but it’s another thing altogether to promote wellness. You’ll run into this concept when dealing with websites that represent hospitals, educational facilities, or even nutrition and exercise information. As a designer, it’s your job to make sure that you incorporate that wellness promotion right into whatever themes you’re working with.
A few tips to do this include learning to match tones, making services easy to find, focusing on contact pages, remembering that people look up wellness stuff when they’re out and about, and copying designs from the top down (e.g. following industry leaders in terms of design elements).
Learn To Match Tones
When you learn to match tones when it comes to website design, what you’re essentially doing is matching the tone of a design to the tone of communicated wellness. In other words, designing a pediatrics page of a website should give people browsing the net a sense of peace and calmness. It’s a train wreck when a designer fails to even consider that design elements need to match the basic attitude of the company they’re presenting.
Make Services Easy To Find
With wellness websites, you want to make sure that you make the services page as clean as possible. Having graphics of smiling people, with clear explanations of what services are available, who the employees are, and why you should trust them in text nearby is a must. You only have one chance to make a first impression as a designer, and the services explanations are going to be one thing that many people focus on while they’re searching.
Focus On Contact Pages
Especially in the wellness industry, the contact pages are very important. If someone is looking through a site trying to figure out who to talk to about what, they want it, at a maximum, to be no more than a few clicks away. Look at some well-designed contact pages, and then figure out why with health and safety topics, it would be even more important they’re easy to find.
Remember That People Are On the Go
More than ever, people are on the go these days. And with a subject as touchy as wellness, they’re going to want to be able to access information on mobile phones and tablets as well as desktops. Be sure to consider that in your initial and final designs.
Copy Designs From the Top Down
There’s no shame in copying designs from industry leaders as well. The health and wellness industry is extremely competitive, which means that creating websites for companies in the field takes a bit more work than with other jobs. Taking notes from the best of the best will help you make design decisions early in your planning process.