The Minimalist Design Trend: Why Less is More
Minimalist designs aren’t just a case of having fewer items on display. In fact, it’s not the amount of thing on display that matter, it’s whether you’ve managed to get back to the essential nature of an item or not.
This type of design trend only really hit the mainstream in the 1960s and 1970s. It was actually a reaction to the over-the-top design that preceded it.
However, in the modern world minimalist design is far more than just the interior décor of your home; it actually affects every part of your life.
Consider what makes a good website in the modern world. If you’re not sure, this Quikclicks page will enlighten you and can even help you to get traffic to your site.
In short, the simpler your website design, the easier it is for customers to find what they need and actually use your service.
In fact, even your coffee cup can be an example of minimalist design, if it’s plain with a simple design, then it’s minimalistic.
Why is Less More?
The origins of the minimalist design may be a reaction to the previous design trends but there is a lot more to this design trend than may be apparent.
The aim is to be able to appreciate something for what it really is, as opposed to something that is dressed up to be something else.
If it’s impossible to remove anything from a design then you’ve reached true minimalism.
However, what you should be focusing on is the message provided by any item in its pure form. By stripping away any excess your attention is solely on what it should be, the finished article. This makes minimalism a powerful way to get any message across, all you have to do is be prepared to look and listen.
Removing the clutter from your marketing strategies will allow you to focus any potential customers on the message you’re trying to deliver. All you need to do is approach the presentation of your message as though you’re the customer.
You’ll be able to create a website or marketing strategy that appeals directly to a customer and leads them in just the right direction. If you put the marketing campaign together properly it will lead a potential customer to become a new, lifelong, customer.
Connecting the Dots
The minimalistic design approach is evident in many other design trends. Perhaps the most obvious is the Japanese art of Zen. This may make you think of meditation and tranquility. But, at the center of this is actually a minimalistic approach to life.
This can be related to any aspect of your personal life or your approach to business.
Don’t forget that the minimalistic approach to design won’t just focus the attention of potential customers, it can also help you to see what is really relevant to your life/business.
Removing the irrelevant will ensure your message can be understood by anyone. Try this approach out on the youngest person you know, if they understand your principle then your minimalistic design approach is working!