Whether you’re selling products or offering services, you want people to be able to find everything they’re looking for when they visit your website. Even if your site is just your portfolio, whether you’re a writer or a photographer, you want to be able to show people what you have to offer.
They are going to want to see a huge menu across the top of your website, so you’ll have to figure out a more convenient way to lay things out. It’s actually not that difficult if you think about it. You can have a “parent” page for products or services that leads to a page with links to each type or product or service, or each product and/or service themselves if you don’t have a lot to offer yet.
Your “Parent” Page
This is a good example of what you want your “parent” page to look like. It has the categories all separated for the different product types that the company has available, and they are easy to click on so that people can get to the products they are interested in. It’s aesthetically pleasing, with a simple photo, and a description when you hover over the photo.
People don’t want to be bombarded with a ton of info on too many products or services right off the bat. They want to be able to pick and chose what they want to see more of. And that’s where the next set of pages comes in.
Individual Product Pages
From that first page of your products or services people who visit your site should be able to easily click on what specific products or services they are interested in and be led to a page of those items. Maybe it will lead them to a list of all of the blow dryers you have available or all of the spa services you have. All of the info may be here, or they may be able to click and individual item to see more.
Designing Service Pages
Where, on a product page, you would have photos of the product and descriptions of it (size, weight, color, etc.), on a services page you may only have the description of what that service entails. There are definitely some differences in how you want to write service descriptions. You want potential customers to know exactly what you are offering them.
You’ll use much the same design to layout a portfolio online. You want an area where people can see what you do (nature photography, senior photos, and pet portraits may be a few of your categories), and then make it so when people click which item you do that they are interested in it leads them to samples. The easier it is for potential customers to see what you have to offer, the more likely they are to hire you or buy your products.