Most real estate agents don’t have a ton of professional experience with web design, but that doesn’t mean you should let your lack of knowledge hold you back. Thanks to the variety of web builders and design tools available on today’s market, even you can create an attractive and functional website that generates cost-effective leads for your business
6 Web Design Tips You Should Try
You don’t need a degree in color theory or coding certificate to build out a high-converting site. With the following web design tips, you can optimize your site and reap the rewards.
- Go Heavy on the Visuals
Look at any successful website in any industry and you’ll notice that visual content is the current king. While text-heavy websites might have worked in the past, they’re no longer effective in today’s internet marketplace.
Thankfully you’re in an industry where it’s fairly easy to create visual content. For best results, make sure you’re populating your website with high-resolution listing photos and videos.
- Ditch Stock Photography
While visuals are great, you don’t want to get caught using stock images on your website. Stock photos are cheap, cheesy, and antiquated. Your visitors will look at them and question your legitimacy. So, even though it costs a little more, use your own visuals and you’ll enjoy much stronger results – particularly on the branding front.
- Capture Leads Via Opt-In Forms
You aren’t going to sell a house on your website, but you can capture leads that ultimately drive future business. Are you doing so?
“If you want to see your visitors return, you must give them reasons to do so,” Green Residential explains. “A great way to get return visitors is to use pop-up subscription forms that urge guests to subscribe to your blog or a newsletter. Through these publications, you can offer useful information and tips that will show readers the value you can offer. When they need a realtor, your site will be fresh in their minds.”
- Collect Client Testimonials
For most people, a home is the most expensive thing they’ll ever buy or sell. As such, they want to work with someone who knows what they’re doing. One way you can prove that you’re experienced is by collecting client testimonials and publishing them on your website as a form of social proof. Video testimonials are especially effective in the real estate field.
- Feel the Need for Speed
Speed is a big issue for websites. If pages take a long time to load, you’re going to see extremely high bounce rates and low conversion rates. By speeding your site up and reducing the amount of time it takes for a page to load, you can enjoy much better engagement and are far more likely to see visitors return over and over again.
- Show Some Personality
The relationship between an agent and client is highly personal. Clients know that they’ll spend hours working with an agent and want to choose someone who they’re likely to get along with. Your website offers you a chance to showcase yourself and build trust – so don’t be afraid to show off some personality. Your “About Me” page is a great place to do this.
Enhance the Value of Your Website
It’s nearly impossible to be a high performing real estate agent in a competitive market without having an online presence. And when you invest in an online presence, your website should be the primary focus. Using the tips and techniques highlighted in this article, you can put together a cost-effective lead generation tool even without professional web design experience. What are you waiting for?