Public relations (PR) is a type of marketing that involves managing the public’s opinion of a business or product. PR professionals often work with the media, put business events together and organize charity work. Successful PR campaigns can give an organization a positive image and boost awareness in the public sphere. Negative PR campaigns can harm an organization by giving it a negative image and decreasing it’s popularity.
A company’s image can often be jeopardized by a crisis. This is why a PR professional is necessary to develop effective tactics for dealing with these situations. However, PR is not just about saving face, it is also necessary to maintain a positive image in the eyes of the public. When organizing an event or launching a new product, having a positive image can help reach a wider audience in a more effective way.
Negative publicity can occur as a result of rumor, gossip, or mistake. Even the smallest accident can have a serious impact on an organization’s image. In fact, companies are much more likely to experience negative press than positive. This is why it is crucial for a PR professional to successfully promote their organization and reduce negative publicity.
In today’s world, the image and reputation of an organization is much more important than in the past. This is because technology has made it easier for consumers to evaluate and compare competing brands. As both a PR professional and candidate for the Masters in Public Relations, it is crucial that you understand what makes a successful PR campaign.
The only way to know what works and what doesn’t is to observe our predecessors. Check out this infographic to learn more about the some of the best and worst PR campaigns in recent history.