There are very few ways to stand out on the internet. No matter which niche you happen to find yourself in, there’s no doubt there are hundreds of other accounts just like yours with the same goals and targets in mind. The question then becomes, how do you separate yourself from others, and convince your target audience that you have something unique to offer?
Well, there are a handful of ways to do this, including crafting high quality content and, more pertinently, clever branding. A critical part of online branding is your profile appearance. Choosing the perfect theme for your online profiles can set you apart from thousands of similar accounts in the same niche. To that end, we have provided a handful of principles below that you must always have in mind when choosing the perfect theme for your profile.
Choosing the Perfect Profile Theme
While not all platforms allow profile customizations, a lot of important ones allow users to customize their profiles with custom-made background banners and themes.
If you happen to find yourself on any of these platforms and are looking to optimize your conversion rate, all you have to do is follow these principles closely, and you’ll find yourself already halfway to success.
The first rule is to simply never overwhelm your audience with your profile themes. There’s a tendency among users to always focus on passing across as much information as they can without really caring about how much space the medium can take.
While your profile page is a great medium to pass across important information to your target audience, it is also a medium that must be used sparsely – especially when you have so little space for customization. Once you already have simplicity in mind, from there, you can begin to optimize them for placement, conversion, and other equally important factors which we discuss in detail in the upcoming points.
Detail & Balance
Many may find it contradictory that after simplicity, the next thing to have in mind when it comes to profile theme selection is detail. Well, on closer inspection you should find that there is no contradiction at all. Yes, simplicity and directness are important characteristics, but at the same time you should never neglect to pass across the most important information. That is why, ultimately, balance should be the point of emphasis.
Finding balance between simplicity and essential information is perhaps the crux of any effective design. To achieve this, we advise that you take as much time as needed to thin out your message to the very essential components only.
Consistency is another important factor to consider when it comes to designing or choosing the perfect theme for your profile. By consistency, we mean having a uniform pattern when it comes to style, elements, font, and message.
First of all, a consistent design helps your users consume your message easily without getting distracted by the lack of uniformity. Secondly, a consistent design helps bring about familiarity – which itself is one of the ultimate objectives of having a profile theme in the first place. Of course, it must also be emphasized that just like in the points above, this one also needs a great deal of balance. There will be times where you will need to break the rules and shake things up a bit.
Finding the perfect balance between consistency and innovation is what separates great theme designs from merely good ones.
Call to Action
The aim of a profile theme is usually to help you convert short-term visitors into long-term fans. While sometimes the sheer quality of the theme alone is enough to get visitors to hit the follow button and take an interest in your page, usually there is a need for more.
A call to action is pretty much the last piece of push that most people need to take the step. Without them, there is a high chance that they may come across your page, admire it, and leave without remembering to hit the follow button. A call to action is the piece of insurance that ensures you don’t leave anything to chance. As such, we recommend that every theme should have one where possible.
How to Get the Perfect Themes for your Profiles
Getting the perfect theme for your profile can be done in one of three ways – designing one yourself, hiring a professional to make one for you, or making use of a ready-made template.
We discuss the pros and cons of each below.
Designing a profile theme for yourself is great because you have complete control over each element of your design. Furthermore, you don’t have to worry about paying anyone to do so for you and you can work on your own time.
Sadly, doing this takes time and may eat away at valuable time you need to get other important things done. Secondly, designing a truly beautiful and effective theme may require expertise that many just don’t have.
Hiring a Pro
Of course, if you don’t have the necessary expertise or the time, you can simply decide to hire someone to do it for you. This way, you’re guaranteed a high-quality design at the end of the other day.
On the other hand, be prepared to spend quite a lot seeing as the best designs cost money. Secondly, you will have to communicate your taste, and this may not be so easy unless you completely trust the designer.
There are websites on the internet such as Designurbate that lets you gain access to thousands of profile theme templates including banners and full background designs. In a few steps, you can easily customize and optimize these designs to your taste.
This way, you get to save time and money. What’s more, you don’t need any level of prior expertise to customize these designs. All you have to do is click and edit.
Of course, you may not find a design that completely suits your taste, but thanks to the large pool of variety, you should be able to get something that comes close enough.