There are so many reasons to blog, whether you are a social blogger or using blogs to promote your business services. If you need to work out whether it’s worthwhile setting up your own blog, we can provide you with some information that will help you to decide whether blogs will work for you.
Setting up a blog is quick and easy to do and if doesn’t take up much time to keep up creating regular posts.
So why should you set up a blog?
For starters, you will drive many more visitors if you have regular posts to attract both new and repeat visitors. Forbes cites that 45% of marketers rank blogging as their most important content strategy, which is not surprising given how highly social media is used. People are constantly searching the Internet for information and if you can provide a blog with useful information then you’re already on your way to attracting visitors and ultimately increasing your business lead generations. Another statistic that reinforces the importance of using a blog is that businesses that have blogs have 97% more inbound links.
Take a look at this nicely composed infographic that summarises more key blogging statistics at socialmediatoday.com.
Social Media Integration
The same Forbes article mentioned above also highlights the importance of using social media as part of business content strategies. A staggering 94% of B2B marketers use LinkedIn, whilst Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%) are also highly used social media platforms for B2B marketing. With WordPress, you can easily link across all of your social media platforms using a simple widget called Simple Social Icons.
If you don’t already have social media accounts set up for your business, then it is something you should look into. It takes only a few minutes to set up a page for your business on Facebook, Pinterest, Instagram or Twitter and this will allow you to reach a much greater network than using your website and blogging alone. Social media usage is increasing at an astonishing rate even amongst the higher age groups and businesses simply can’t afford to not tap into the unlimited benefits that it provides.
Keep your costs low and your profits high
When you start researching about the alternative solutions to drive traffic to your website, you will find that most options ultimately come with a price and a hefty one in many cases. Paid ads are one solution that will certainly eat into your profits as they can be expensive and will only display for the length of time that you can afford to keep paying the fees.
This solution is unlikely to drive a consistent amount of traffic to your site and you will have to effectively manage your resources to handle the potential peak in traffic that will then quickly drop off again once the ad is removed. It is incredibly difficult for businesses to manage this kind of inconsistency in traffic and lead generations unlike the more predictable and regular traffic that a weekly blog will drive.
Indexed pages drives more visitors to your website
If you’re still in any doubt over the benefits of using blogs for your business, you may find it interesting that for every blog that you post, you are creating an extra indexed page in your website which essentially means that you are more likely to show up in search engines every time that you create a new post.
Why wait any longer to start your blog? Get started today and start reaping the benefits to your business immediately.