What Exactly is Guest-Posting? – A Guide to an Effective Guest-Posting

Guest-posting is simply the act of posting contents on someone else’s blog or website, for the main purpose of generating backlinks, and more traffic. There are so much benefits attached to guest posting and these include; landing f backlinks from the most authoritative websites, opportunity to turn yourself to an expert in your chosen field, and targeting of referral traffic to your blog. In order to get the best result from guest-posting you need to follow these simple steps;

1. Search for the targeted guest posts

You will need to generate a list of targeted blogs to which you want to submit your contents. You can make use of the Google search strings for this purpose by typing the niche keyword + write for us. You will see a long tail keywords similar to the one you just used, make sure you use them one after the other to create your lists. You may also use the Reverse Image Search feature from Google, and you can use this by searching first for the competitor blogger that frequently guest-post on lots of high quality blogs, they you will find the lists of such places where you can also send your guest posts unto.

Similarly, you can make use of Google+ and Twitter search strings to discover blog owners who are actively looking for guest posts. You may also want to try out “Reverse engineering” method which involve the use of an ideal backlink tracking tool to discover blogs looking for guest posts. You may want to consider the pre-design target lists that has been generated by other bloggers, in order to make the search process even much simpler. You can visit https://adsy.com/, to learn more about this

2. Conduct a research on your targets

Bow that you have generated a decent list of blogs looking for guest posts, you may want to separate the best from the rest. Getting excellent quality guest posts can be resource-intensive, hence you must not waste time settling for poor quality blogs. Here are some of the best quality features you must watch out for when trimming down potential blogs for your guest-posts;

  • The blog must have achieve an excellent authoritative profile in the industry,
  • The contents must be closely related to your blog,
  • Only high quality posts are found on the blog,
  • Have a good followership,
  • Can deliver excellent traffic,
  • Wouldn’t just hide your links in the author’s bio area but inside your content,
  • Have a huge followership on Twitter and Facebook.

3. Tease your targets

Don’t be too desperate to try and get backlinks from your targeted blog, you need to ensure that you develop a good and convincing pitch first. You may want to start posting comments on their contents first so that they will remember you when you eventually want to post a content as a guest. Aside from blog comment, you may also want to engage them on your twitter, or send an email to them a couple of weeks before you send your guest post.

4. Look for the ideal and most suitable guest-post topic

Now that you have warm yourself into the heart of these blog owners it is important that you search for the “killer topics” and not just a random topic. Make sure it is a unique topic that can be rarely found online, otherwise you will get your content returned to you immediately. You need to have a knowledge of what the audience want, by reading other published posts and then the guest-posting guidelines.

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