70% of the customer journey is completed before a customer speaks to a salesperson. Why is that? Because of inbound marketing techniques. Consumers are savvier than ever and less tolerant of in-your-face, sales-y, promotional material. There are numerous programs and apps available for consumers that limit the control advertising has over their time and attention. So, inbound marketing techniques are the newest, and most unobtrusive way to get a consumer’s attention. Creative content writing is now the leading way to increase your sales and turn cold leads into excited buyers.
In the digital age, we’ve replaced outbound sales people with inbound, digital marketing techniques. How a business finds leads and converts those leads into buyers is fundamentally different than just ten short years ago. Why is that? Well, because digital content is cheap to create, store, and distribute. Plus, salespeople aren’t scalable.
It used to be that a business only had its in-house salespeople to rely on for several critical tasks, designed to inform and nurture a potential customer. But since both ends of the transaction involved a present human being, lead nurturing and both time and space constrained sales. In the past, a skilled salesperson had to:
- Entice the buyer
- Inform the buyer of certain aspects of the business
- Answer questions
- Assuage fears and dispel doubts
- Close the sale
Furthermore, a business could only use a salesperson during office hours. But now, creative blog post writing can do everything a salesperson can do, with these added benefits:
- It’s scalable
- Works 24/7
- Is unobtrusive
- Allows the buyer to come to you
- Completes more than half of the buyer journey for you
- Is cheap to store and maintain
- Can be repurposed for other marketing strategies
Creative content for your business is an inbound marketing strategy that isn’t offensive to the consumer. Your creative content is designed to not only inform but to entertain and delight the reader. Best of all, it’s out there for them to find and enjoy on their own time. When a consumer visits your website, they are doing any of the following:
- Comparing your products to competitors
- Researching the warranty information
- Checking out product reviews and testimonials
- Looking at payment, shipping, and service information
- Reading or viewing how-tos about your offerings
What used to be the domain of a salesperson is now the domain of creative content writing service. With creative content, you can drive:
- Brand awareness
- Establish thought leadership
- Differentiate your offerings effectively
- Cement customer trust and loyalty
- Engage and entertain your viewers
- Nurture Leads
- Convert leads and increase sales
Also, you can design your creative content to be evergreen. While you make an initial upfront investment for content, the content can be used again and again, netting you sales and conversions for years to come. You can also post creative content to related sites, or on social media, thus using it to drive more organic traffic to your site. The more you leverage search engine optimized creative content, the higher your search rankings will be. Do this right, and you’ll soon see your business at the top of the search results page, all because you had the foresight to invest in a robust creative content writing strategy.
Did you know that 92% of consumers research a product before they buy? Without an online presence backed up by creative writing and optimized content, you’re losing out on sales. It’s just not enough to rely solely on outbound techniques and a brick and mortar store. While consumers expect advertising to be more subtle than before, they also have higher expectations for a brand’s online presence. Even if you only have a physical location and don’t have an eCommerce site, your customers are still researching you online before they visit your store.
Bottom line? Creative content is a must for any business in the digital age.
Crafting and formatting compelling creative content for a business takes skill. If you want to reap the rewards of effective content marketing, contact a creative content writing service today.