Starting a website for your business can be challenging, especially if it is a new company. Again, it may not be as hard as people describe it. It only depends on how you decide to approach it. Anybody can start a business that can be run online or advertise the products on it. You can even let the professionals do math homework for you as you concentrate on running your business smoothly.
When designing a business website, you need to have the customers in mind. You must first identify your target customers and know which website is the best for them. You also need to consider the type of products that you are offering. There are many things to consider before designing a website, simply by looking at how other web design companies do their design can help you get good ideas. The following are some of the killer tips that will help you design a startup business website.
- Have user-friendly landing pages
Any business that wants to sell more must have landing pages that are user friendly. As the owner of the website, you need to differentiate the between homepage and landing pages. Landing pages are more specific, and therefore it is an essential requirement when designing your website.
The conversion rates of your website will depend on how friendly your landing pages are. If they are not user friendly, then your sales are likely to be significantly reduced. Always avoid including unnecessary information in your landing pages; it should act as a call to action.
- Improve the navigation
Many startup businesses fail to perform well due to poor navigation on their website. What you need to know is that your customers do not have more time to find what they are looking for. If they experience troubles on your website, they have no option apart from switching to your competitors.
You can avoid losing potential clients by approaching a professional website developer who will design a website that is simple to navigate. For you to create a website that is easy to navigate, you need to know who your clients are. If they are uneducated people, make sure not to include complex information. Always aim at making their work easier; it can be a high selling point for you.
- Apply SEO tactics
The primary purpose of creating a website is to make it more visible to your clients. Building a website alone is not enough; you need to feed it with information relevant to what you are selling. This content must be optimized; it entails the use of SEO tactics.
If you don’t consider optimizing content for your website, it means that clients will not find it in search engines. The result is reduced traffic flow hence low conversion rate. There are professionals out there who can optimize your website at a fee; make sure not to overlook this one.
- Make sure your site is accessible
A good website is the one that users access using different devices. Your website should give your clients a chance to access it using phones, tablets, and computers. If your website lacks one of these accessibility features, you should consider restructuring it.
Potential clients may be lost if your site is only accessible using computers. The majority of people have mobile phones as compared to those who have computers. Always put this group of people in mind when designing your business website.
- Choose the right color for your brand
The color of your brand is very crucial when it comes to setting you apart from many businesses. You need to choose a color that is different from your competitors. The color you decide to choose must also reflect the type of product or services you are offering.
The color of your brand is the one that distinguishes you from others. Make sure you invest a lot in it; it will increase the traffic to your website.
- Include a call to action feature
After you are done with designing your website, don’t forget to include a call to action. This is called a CTA. Call to action is vital since it tells the visitors of your site what to do next. A call to action has been proven to increase traffic. This means that many clients will make an action of buying your products or services.
As a starter, you need to be very careful with what you feed your website with. You need to do due diligence and know what is likely to please your customers. Your website must be friendly to users if you want to stand out from many similar sites. The above tips will significantly help you craft one.