A website is crucial to the growth and success of a business. After all, more and more people go online to shop for the products and services for their specific needs. And in order to get them to make a purchase, you will have to create a website that gets people to stick around long enough to consider your offers. For this, businesses will need to focus on key metrics that will have influence on your online presence.
One such metric we particularly see on Google Analytics is the bounce rate. Why is it important? Well, the bounce rate tells us how much traffic “bounces” off a website. No doubt, visitors have their reasons for not staying long. However, if you’re seeing a bounce rate that exceeds the safe zone (some say between 40% to 60%), then there’s something significantly wrong with your website that needs immediate correction.
If you let your bounce rate to increase, then you won’t be able to accomplish the goals you have set for your online marketing efforts. What’s more, you could be spending an unnecessary amount of resources and time on strategies that don’t produce revenue-boosting results.
If your WordPress site is suffering from an insanely high bounce rate, it’s high time you use these four tricks to attract more organic traffic.
1. Speed up your page loading time
Nothing irritates a web user more than a sluggish loading speed. If you want people to stay on your site and explore the many offers you have there, make sure to keep your site loading speed at less than three seconds. Going beyond that range will cause your visitors to bounce away. To prevent this, you can simply compress your images and limit the number of HTTP requests your site makes.
2. Use the right SEO plugins and tools
Using the right plugins for your WordPress site can help you optimize your site, raise its quality score, and ultimately decrease your bounce rate. It helps if you are able to get the right tools to boost your local SEO. This will help you attract high-value traffic that will stay on your site for a long time.
3. Create readable content
When it comes to blogs and other content pieces, it’s always a good idea to emphasize readability. Visitors tend to skim through the content on your website and see if they draw any value from the materials you published. Complex writing will only frustrate your visitors and convince them to leave your site without so much as reading the entire page. You might want to use plugins like Yoast to help you improve your content.
4. Focus on long-tail keywords
Another reason why you have a high bounce rate is that you’re aiming too broadly. Using keywords that are too general, you risk attracting the wrong audience for your product or service. With long tail keywords, you can attract people who have specific needs.
Bounce rates can hurt your marketing efforts, but with the right strategies, you can reduce the number of people navigating away from your site and increase your sales conversions.