A business is essentially off the map if there’s no website to support its products and interested customers. Website concepts, such as those devised by Sydney web design, must be innovative but simple at the same time. If your site seems to try too hard to garner attention, including huge font sizes and countless exclamation marks, then customers will click away in a hurry. Create a website that excites and informs simultaneously with these key parameters.
Color Palette Choices
You may have every color in the rainbow to choose from when working with a website designer, but refrain from adding too many hues. Customers visiting your website need swift answers that are easy to find on the page. If they must make an effort to search across those pages, you’ll lose them to another website. Select around three to four colors to center your pages around. Avoid any unusual text background colors too. Plain white is still the best way to highlight your text on any webpage.
Adorning Pages with Social Media Links
Social media is ingrained in society’s psyche, so definitely add icons to your pages for instant sharing and free advertising. However, don’t add 20 different social media sites to those pages. Any excessive linking only slows those pages down, frustrating your customers even further. Choose four to five of the top social media sites you frequent to keep the page loading quickly along with ample sharing possibilities. Be sure to stay active on your social media sites to make those links even more valuable for business success.
Too Fancy is Too Much
There are dozens of different font sizes and styles for any webpage, but don’t use the fanciest script. Customers of all ages may access your website, so make the font style as simple as possible. Squinting at complex cursive or other fancy fonts only turns people away from that product or service. Use bold, underlined or italicized styles only when it truly fits the page’s context. Overusing any features only makes the page appear exaggerated and unprofessional.
Contact Page Mistakes
Businesses understandably want as much information as possible from their customers to understand their purchasing psychology. Contact pages where customers fill in a form for communication purposes are where businesses can frustrate some clients. Allow all contact sections to be optional, so customers don’t feel forced to add all information at once. The page should be simple, including name, phone number and product interest. Avoid a complex page with questions revolving around address, opinions and even email addresses. Not everyone wants to add all this information when they’re shopping around.
Don’t Forget a Mobile Component
Part of web design is adding in background pages for mobile customers. If you own a restaurant, for example, a mobile website would only have business addresses, hours and a menu. Your everyday website is still accessible, but the mobile section offers a very simple information page. This page allows customers to get their pertinent information quickly while on-the-go.
Companies are constantly appearing online that offer professional web design. However, it’s important for businesses to find a company with extensive experience in design. You should have a consultant to build that successful website, not a basic template that your workers use to fill in the blanks. Make your business pop with profits by using smart web design and updating it frequently.