Content marketing is all the rage. There’s no denying that it can be effective, but it isn’t the only way to get noticed. This is especially true when it comes to social media.
It’s all about short and sweet bits of information on social media, which means lengthy pieces of content is a bad idea. Instead, tap into your customers’ and clients’ visual nature by creating the right social media graphics for your business.
Simple Is Usually Better
When it comes to social media graphics, simple is usually better. You want people to be able to look at your image and understand what it’s conveying in just a second or two. If sustained attention is needed, you’ll likely lose them before you get your point across.
There’s another benefit to creating simple graphics—it’s easy! Simple graphics take less time to create and they don’t require an extensive understanding of visual design.
A few tips to keep in mind include:
- Color: Make sure you use contrasting colors when using text on a picture. Shades of black and white work best.
- Fonts: Don’t go wild with fonts. Choose a font style that is extremely easy to read.
- Balance: Choose images that are well balanced. Imagine if the items in your image had a weight. Would each side of your image weigh the same, or would it tilt to one side?
One way to get a massive amount of attention in a short period of time is to go viral, and nothing has the potential to go viral like a meme.
Memes are all the rage because they allow us to connect with other people all around the world in clever and funny ways. If you choose a meme that connects well with your audience, it will get shared, and more eyes will turn to your business and what you have to offer.
The easiest way to use memes is to upload one to your social media account that already exists, but they’re extremely easy to make. Create an original that goes viral and you’ll get more attention than you ever could have imagined!
Create an Infographic
Nothing conveys detailed information in a more digestible way than an infographic. They are especially effective if you have statistics and facts to share with your audience.
Traditionally, infographics were best left in the hands of photoshop experts. This is still an option, but there are plenty of online tools that make it easier to create an infographic than ever before. Start simple with your first infographic, and as you get used to the process, try creating longer, more complex infographics.
The best way to catch someone’s attention online is to create an image that causes them to pause and take a closer look. With the tips on this list, you’ll get the most out of your social media campaign, which in turn will enhance the popularity of your business.