Today, various search engines especially Google are extremely strict. As a matter of fact, the majority of traditional SEO strategies are long gone. When ranking a certain website or webpage there are lots of factors to consider. But when working with the best and right SEO Company Toronto, you will be able to overhaul an obtainable website or create a fresh website using the latest optimization strategies.
On the other hand, Google allegedly revises its algorithms 500 to 600 times every year. However, some of the foremost updates made by Google are Penguin which downgrades any website that shows to engage in open to discussion link building strategy, and the Panda, which is specifically designed to punish a very low-quality website.
Since knowing the latest updates isn’t a simple thing working with SEO professionals is worth considering. Nevertheless, let us find out some of the latest strategies that you should consider using. As a matter of fact, SEO companies in Toronto are also using these strategies.
Latest SEO Strategies That Being Used By SEO Company Toronto
- Boosting your website speed
A website that runs smoothly and quickly is now being rewarded by the search engine. Actually, site speed affects the user experience as well as plays an important part in conversions
On the other hand, you have everything to achieve by running a fast. Either way, some of the factors that slow down a certain website include overload plug-in, graphics, and videos, images, and bulky code.
- Improving website security
For Google, security should be your top priority. Since Google creates more and more services and expands, it wishes to know that people who are visiting websites using the search engine are protected.
However, if you haven’t so far made the change from HTTP to HTTPs, then it is now the right time to do so. But make sure to be in touch with Google that you’ve made the change. On the other hand, don’t block the HTTPs website from the crawlers by means of robots.txt. Furthermore, make sure to use the 2048-bit certificates.
- Enhancing URL Structure
Some search engine crawlers find that dynamic URL especially those with symbols and numbers to be complex to index. Even so, placing the headline or keyword on the URL is perhaps one of the most common SEO practices, but that is not the case anymore.
As a matter of fact, you can now make use of a keyword phrase. However, you need to make sure that it is simple and short as possible. In addition to that, you can also shorten and optimized the URL at the same time.
- Using Videos for SEO
Video marketing has been around for a couple of years from the time when YouTube dominated the world of the Internet. Today, video marketing plays a part in SEO in addition to general marketing.
Even so, creating videos about your field/industry let you to not just tell but to show. It will also boost the amount of time your visitors will spend on your website. Furthermore, make sure to use a good title and description.
On the other hand, you must place it on your website correctly so that you will be able to improve your optimization efforts. It is advisable to place your video above the fold and most importantly don’t make it auto-play. You can also use video thumbnails and allows users to decide whether they want to play the video or not. Nevertheless, auto-playing can crash browsers on older computers and it is very annoying.
- Making an XML Sitemap
For SEO it is essential that you make an XML sitemap and update it regularly. Moreover, all important pages on your site should be indexed and crawled properly.
Keep in mind that HTML sitemaps are no longer feasible because these days it is all about XML sitemaps. Even so, if you want to improve your rankings when it comes to image searching algorithms make sure to insert pictures on your sitemaps.
- Making Sure That The Google My Business Is Always Updated
Businesses need to make sure that they have updated their Google My Business listings. This will help you rank higher in local search engines. And if the information on your listing and website is consistent your website will rank higher more than on what you are expecting.
When optimizing a website for search engines always keep the above-mentioned strategies in your mind. Either way, an SEO Company Toronto will help you to come up with the best and effective plan that will meet your business and website’s search engine needs.