There’s no denying how valuable a blog can be for your business and online awareness, however, unless you are putting the time and research into blogging the right way, you’ll largely be wasting your time. It’s not enough to churn out tonnes of content and hope for the best; if you want top results that actually contribute to your SEO and conversions, then you’re going to need to scale it back and focus on quality instead.
In this article, we’re going to share 5 tips for writing share-worthy blog posts for your website. Let’s get stuck in.
1. Write about topics people care about
The first step is to put in the time and conduct extensive research into what your audience cares about. You can easily do this by yourself using a variety of keyword research tools; this will give you an idea as to what people are searching for and how many people are searching for it each month.
You can then create a list of “frequently asked questions” and hot topics and develop an order of priority. Naturally, you’ll want to target the ‘trending’ subjects as early as possible, leaving ‘evergreen’ and other less urgent subjects to last.
Then, take these urgent questions and turn them into extensive ‘how to’ blogs and ‘extensive guides’. Listicles are especially popular and ‘share-worthy’ (e.g., “Top 10 tips for XYZ”).
2. Conduct your own research and use real life data
The blog posts that get some of the most shares tend to be those that have well-cited statistics and data on a given subject. If you’re an authority in your industry, you can conduct your own research and run various polls in order to collect valuable data on a variety of different subjects.
For example, did you know that 70% of Facebook users only read the title of a scientific post before commenting? This is a great example of a ‘share-worthy’ blog post because it has a frightening statistic that highlights how prone the modern internet user is to react without getting all of the facts.
3. Write with emotion and include polarising opinions
While many people are relying on AI to write their articles for them today, if you really want to stand out from the crowd and create share-worthy content then you should use human emotion and opinion to your advantage.
Write about popular, trending subjects and include emotive language. What do you want your readers to feel when they engage with your content? Do you want them to be awe-inspired? Do you want to spread laughter? Do you want them to empathise with you? Or would you like to shock your readers?
Of course, while you must be mindful of writing polarising opinions, it can be a great way to get tongues wagging – especially if your views are tastefully presented with compelling points.
4. Make it shareable!
One of the main reasons why people don’t get enough shares on their blog posts is because they simply don’t make it easy to do so. If it takes more than 2 or 3 steps for a user to share a post they aren’t going to bother – no matter how good it is!
So, when posting your blogs, make sure you optimise your website with the appropriate plugins so that people can share your posts instantaneously on whichever platform they prefer.
5. Use infographics and relevant imagery
It doesn’t matter how good a post is, if it’s drab and dull and lacks anything in the way of colourful imagery, it’s not going to perform as well as it could.
If you’re sharing statistics or breaking down complex subjects, create colourful infographics to help people with their comprehension. Similarly, use relevant, high-res imagery that supports your content and adds value to the reader’s journey.
Conclusion: Make it irresistible
Ultimately, the key to writing share-worthy content is writing quality content. If something is sub-standard and lacks any real depth, people won’t have any interest in sharing it.
However, if you take a unique stance on a subject, answer the most frequently asked questions in great depth, conduct proper keyword research, use emotive language, and invest in an attractive design (among other things), you’ll have a far greater chance at encouraging your readers to share it with their friends!
And if you aren’t much of a writer and cannot think of anything worse than managing a blog, then outsource your needs to the experts; hire an SEO agency and let them do the hard work for you (That, and a well-written blog is all but useless if it isn’t SEO-friendly).