Starting a blog is probably the first step in growing your online presence. From a talented writer to a nuts-and-bolt professional, anyone with a unique perspective and a flair for writing can succeed as a blogger.
There’s one thing that will challenge your journey as a blogger: competition. While there’s a lot of potential for monetization and growth with a blog, it takes time and patience to build a blog that brings in traffic and visitors.
The best way to make your blog a success is to find a feasible way to promote it online. In this article, we go over some of the best ways you can sustainably grow the visibility and traffic that comes to your website.
1. Build a mobile app for your blog
The first method you can get more visibility for your WordPress blog is by creating a mobile app.
Generally, bloggers don’t consider mobile app development as a method to promote their websites. This is now changing with the growth of mobile apps.
Mobile app usage has grown to a great degree with sizable growth in smartphone usage. More and more people are discovering content online via mobile apps.
When it comes to developing apps, the process can be tedious. This is especially true if you plan to hire a development agency to build an app for you. The alternative is to use a no-code solution like AppMySite. With AppMySite’s free mobile app maker, you can transform your existing blog into an app.
2. Optimize your blog SEO
Search engine optimization refers to the practice of optimizing your website to ensure it gets maximum visibility on search engines.
When it comes to finding sustainable ways to promote your WordPress blog, SEO is generally at the top of the list. It’s one of the most efficient ways to get traffic to your website.
How does SEO work? Based on the content you publish, Google ranks your website in search results based on its relevance to what someone is searching for. If your website’s content is relevant to what someone is searching for, you should start ranking well on search engines like Google.
3. Promote your content on social media
Another way to promote your blog is to promote your blog on social media. There are many social media platforms that are ideal for promoting your blog content.
It’s not as simple as just sharing your blog posts on your social media handles. The following points highlight some useful tips to promote your blog on social media:
- Identify a social media channel that best suits your blog’s content. Once you’re able to optimize engagement on one social media platform, you can build a sustainable source of web traffic to your blog.
- Create a content calendar that is designed to invite maximum engagement from your followers. You can do this by analyzing previous social media activity, time-based posting patterns, and more.
- Create digestible content quantums that can be consumed easily on social media. People don’t generally have a long enough attention span to read your blog posts. This can be done by condensing your blog post to smaller paragraphs and points.
4. Grow an email list
Once you reach a certain threshold of traffic, you will notice your website’s user retention grow. This generally happens when users start trusting your content and visit your site regularly.
If your blog has crossed this threshold, it’s time to start building an email list. Always hoping for new visitors to find your blog via search engines or social media is not always sustainable.
An email list can help you send newsletters to your subscribers and find another source to get traffic. This can further increase the number of visitors who return to your website.
5. Publish multiple forms of content
Once you have a sustainable audience, it’s a good idea to branch out and repurpose some of your content into other formats.
Text is not the most preferred medium of content consumption. People generally prefer audio and video content over text, and you can take advantage of this opportunity by repurposing your content.
Whether it’s a YouTube channel, a podcast, or any other form of content, you can diversify your content portfolio and get more engagement and visibility for your blog.
Promoting a blog is not as easy as it seems. You’re required to try out various ways to promote your blog effectively. Whether it’s creating an app, optimizing your site’s SEO, or promoting content on social media, you need to find the best way to market your blog. This article highlights how to promote your WordPress blog and get more impressions for your content.