WordPress websites are some of the most loved ways of beginning an online journey for businesses. Most small businesses start by building a WordPress website to establish their online presence. Once they get a good hold of the market, they move to bigger tech stacks. Many companies still use the WordPress stack to power their websites and leverage its SEO to grow their business.
While WordPress may give you a platform to go online, you may not get extraordinary results without having an SEO strategy. If you have recently built a WordPress website for your business, this article is right for you.
Going forward, we will discuss what SEO is and why it is important. We will also explore six tips that will enhance your website’s performance with SEO.
What is SEO?
SEO stands for Search Engine Optimization, which is a set of processes that are used to rank websites higher on the results page. Whenever a user provides a search query to the search engine, it returns a list of websites to the user. These websites are sorted on the relevance of the search query. The first website may have the highest relevance and authority, while the last one may have lesser.
SEO helps you to rank your website higher on the results page by using different keyword combinations and tricks. SEO is a continuous journey, and you cannot stop it once you have reached the top. Moreover, a lot of SEO contains trial and error through which your marketing team will learn and create newer SEO strategies.
Now you might think about why you need SEO, so let’s clear that doubt in the next section.
Why is SEO Important?
Increased search visibility
SEO helps you to rank higher on the search engine results page, and through the proper set of keyword placements, your search visibility will increase by multiples. SEO is all about finding the right keywords and strategies to rank higher. As you implement them, your search visibility will increase.
More organic traffic
Organic traffic is an essential measure of your website’s success. If you have a higher percentage of organic traffic flowing to your website, search engines will surely rank you higher on the results page.
Moreover, organic traffic to the website can be increased by placing high-quality and relevant keywords across your website. You can do significant SEO processes, and once you rank higher, your traffic flow will automatically increase, resulting in better sales too.
SEO is a cost-effective solution for boosting your marketing results. It does not require significant investment. Instead, it needs an analytical mindset and the capability to research through the web. If you are just starting your online journey, you can do a few courses on SEO to gain an understanding, and you can do this on your own too.
Better brand awareness
SEO helps a lot in building brand awareness. You may have a fantastic product or service to offer your customers, but you may not be a hit in the market if your target audience is unaware of your services.
By applying SEO strategies, you can reach the top of search engine results pages, and this will increase your brand awareness. Even though people are not looking for your products and services directly, being at the top, you will be more apparent to the target audience and slowly build a business out of that top position.
Edge over competitors
SEO has become an important process for any marketing department. With constant changes to the page-ranking algorithm from search engines, it is vital to be an early adopter.
Every business has a marketing department, and if you have SEO specialists in your department before your competitors, you’ll indeed have an edge over them. They might have superior products, but because of your higher brand visibility and awareness, people will prioritize you over your competitors.
At this point, you may have already implemented SEO for your WordPress websites. But if you are not getting the desired results, it is time to have a look at some SEO tips for better performance. Stick through the next section to find the best tips for outstanding SEO performance.
Vital SEO Tips for Enhanced WordPress Website Performance
The following tips will help you accelerate your WordPress website on search engines and among your target audience:
Minimize loading speed
Your WordPress website’s loading speed plays a big role in your rankings and SEO score. The higher the loading time, the lower you will be ranked and scored. Search engine giants like Google place a lot of importance on a website’s loading speed. Hence, it is always a better option to minimize your loading speed.
Slow-loading websites have a high bounce rate as users don’t wait for the website to load completely and thus leave the website mid-process. This way, the website’s SEO score is impacted.
If you are unaware of your website’s exact loading times, you should use the PageSpeed Insights tool by Google. This tool will analyze your website’s loading speed and provide you with insights on how to improve it. Follow the insights to minimize the page speed to provide a better experience to your visitors.
Allow search engine indexing
One of the main reasons you are doing SEO is to be visible to search engines and rank higher on the results. If you don’t allow search engines to index you, there is no way to rank higher. Many beginners make this mistake and then blame it on SEO strategies that do not work.
When making your website live, you have to make one small change, and this will make your website accessible to every search engine crawler. Go to the settings page of your WordPress admin panel, then move to the Reading section and uncheck the checkbox beside search engine visibility which reads as discourage search engines from indexing this site.
Once you uncheck that button, you open your website for indexing, and your SEO efforts will start to show great returns.
Optimize images and content
Optimizing images is a primary step in making SEO enhancements to your website. We can bulk upload files to WordPress website, but the problem is that search engine crawlers don’t understand image data. Hence, to rank your website higher with images, you have to optimize the images by providing descriptive filenames and alternate texts that can be handy to search engine crawlers. Your images will be recognized by search engines with these two changes and boost your SEO rankings significantly.
Make it responsive and mobile-friendly
As mobile users increase every day, it is vital to develop WordPress websites that are mobile-friendly and responsive. If your website is not responsive, it may not provide a seamless experience across devices. That will negatively affect your SEO score.
Build internal links and quality backlinks
Many SEO experts use internal linking and high-quality backlinks to increase a page’s authority and relevance in the eyes of search engine crawlers. If you are looking to rank higher, always create internal links to different web pages on your WordPress website. Quality internal links will increase the time a user spends on your website and increase your SEO relevance score.
Use SEO-friendly plugins
You can use various plugins that can help you with internal linking, content optimization, title meta optimization, etc. SEO-friendly plugins help you in developing WordPress websites that rank higher on search results.
Working on SEO is not as hard as you think, and when you follow these tips, it will be even easier to implement them to improve your ranking. Executing minor tweaks to your WordPress sites makes them more functional, user-friendly, and SEO enhanced. So, you can get the desired results from your digital efforts for your online business. So, utilize them and start enjoying your heavy website traffic.